Book


How can challenger candidates win elections against incumbents? 

A new book by Dr. Louis Perron answers this question by comparing four successful challenger candidates from the USA, Germany, Brazil and the Philippines. In this sense, what do Bill Clinton, Gerhard Schröder, Luis Inácio Lula da Silva and Joseph Estrada have in common?

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Campaign Update
We publish an occasional, free newsletter, the Perron Campaigns Election Update. In each issue, we address a topic in the field of election campaigns, political marketing or public affairs. By now, we are mailing our update to more than 3,000 readers worldwide. We would be glad to send it to you as well.

Last Issue:

Change! How opposition candidates win election campaigns

Lessons learned from the 2010 Philippine election

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News
September 2012 - January 2013

Dr. Louis Perron teaches a class at the Institute for Political Science at the University of Zurich, Switzerland. The title of the class is "Political Marketing and Political Communication: Theory and Practice of Election Campaigns".